With less than 4 weeks to go till the election, the economy in turmoil, 3 debates passed, and McCain’s poll numbers stuck in the low-mid 40s, it’s difficult to see McCain winning this thing. Coming out of their convention, the McCain/Palin ticket enjoyed a sizable post-convention bounce and all but closed the gap Obama held over his Republican rival for the entire summer, even opening up a significant lead in some polls. One month later, though, that bounce has completely been erased, and Obama has not only reclaimed the advantage, but has also built upon it. As the financial markets have tumbled, the Democratic ticket has rallied a majority of Americans behind them, with some polls showing Obama/Biden in the 50s. It’s fair to say that the news cycle has been pretty much hijacked by the state of the economy, and every day that the media covers the economic crisis is one less day of positive coverage for McCain. His numbers seem to be falling in concert with the free-falling Dow, and with time running out, his campaign is desperately scrambling to come up with a way to distract voters. Things are not looking good for McMaverick.
It’s true that 4 weeks can be a lifetime in an election, and anyone who prematurely calls this thing for Obama would be ignoring the realities of a 24-hr, 7-days-a-week presidential campaign. But with the number of opportunities at a game-changer dwindling down to zero (there’s only 1 debate left, and it’s more than likely going to focus exclusively on the financial crisis), his campaign is left with very few options. After the House passed the bailout bill last Friday, the McCain camp signaled that it was positioning itself to “turn the page on the economy” and begin a barrage of negative assaults on Barack Obama’s character. On Monday we heard Sarah Palin on the stump attempt to raise an aura of “mystery” around a candidate whose middle name is Hussein and who once served on a community board in Chicago with an individual who plotted a terrorist attack on US soil when Obama was 8 years old. Additionally, the RNC filed an unsubstantiated complaint with the FEC to raise doubts about whether the Obama campaign has taken any contributions from foreigners, hoping to dig up a random “Ahmed” or “Rahim” as evidence that Obama pals around with brown people who hate our freedoms.
In the midst of the greatest economic crisis since the Great Depression, this is what the McCain campaign is gambling on voters buying into. Time after time, we’ve noticed that the McCain campaign has a penchant for following dramatic, attention-grabbing tactics whose chances at successfully changing the subject of the campaign are largely unknown and untested. If Obama is victorious on Nov 4, when the pundits look back on this election, it will be this high-risk, high-reward strategy of “razzle dazzle” that they’ll blame. It seems as if Rick Davis and Steve Schmidt are simply tone-deaf to the current times and are running an anachronistic campaign that just doesn’t fit well with 2008. Let’s list the examples:
It first started back in June, when Obama officially locked up the Democratic nomination and became the first African-American to become candidate for president from a major party. Rather than be congratulatory, or just stay on the sidelines, John McCain gave an awkward speech to a crowd consisting of almost all elderly white folks about how Obama is “not change we can believe in” with a backdrop of bright green, giving him the appearance that Atrios accurately described as “the cottage cheese in a lime jello salad.“ It was just a bad time to go on the attack. The campaign hadn’t even officially begun, and the country was more tuned into the fact that a black man would be representing the biggest political party in the country.
But that awkward moment didn’t really matter much. The next month and a half were pretty dull, but then came the conventions, and the selection of the VPs. The Obama campaign was riding a post-convention bounce, with a record number of Americans watching his acceptance speech. Then, out of nowhere Sarah Palin was rolled out onto the national stage with a massive PR push to cast the newly minted GOP ticket as the real “change” agent in the election. To their credit, the McCain campaign made a great deal of headway in the polls; they enjoyed a healthy post-convention bounce and closed or even surpassed Obama in every poll metric. All of the sudden, a race that had been a given for the Democrats was in a dead-heat, and the de-energized, demoralized GOP base was on fire. It wasn’t a matter of time, though, before all those Palin/convention gains were utterly lost due to Palin’s poor performances in media interviews. She became the laughingstock of late night comedy, and soon the majority of Americans came to the conclusion that, while she’s folksy and attractive, she just wasn’t qualified to be a heartbeat away from the presidency. Then came the financial crisis.
With one investment firm/bank after another declaring bankruptcy, the McCain campaign struggled to find footing. At one point, the tone-deaf McCain still uttered the words “The fundamentals of our economy our strong.” The next day he changed his mind and said we’re in deep trouble. A week passed, and it was clear that McCain’s poll numbers were dropping as precipitously as the economy. So what was the campaign’s response? Another bold, dramatic razzle-dazzle act: suspend the campaign and refuse to participate in the first debate until Congress had come up with a solution to the crisis. McCain packed his bags and headed to Washington like a hero hoping to save the town from burning down. It turns out that not only did he not play any major role in drafting the final bailout bill, but he also ended up showing up for that debate that he promised he wouldn’t attend if there wasn’t a deal on Capitol Hill, which there wasn’t. The net result of all this: the man with the years of experience and “scars to show” for fighting for his country, actually appeared erratic, out of touch, and unsure of himself.
And now this week, the McCain campaign is rolling out web ads trying to stir up a controversy involving Obama’s associations with William Ayers. They’re calling Obama a liar who lacks the courage to lead and only promises empty rhetoric. This is the state of affairs within the McCain campaign. They’ve tanked in the polls, and what the voters just want to know who is going to help them stay in their homes, keep their 401(k)’s, and turn this economy around — issues that their campaign admits they don’t want to talk about. And therein lies the real shortcoming of their campaign – not that voters are suddenly in complete favor of the Democratic Party’s platform to help shore up the economy, but that the other side offers no solutions in an election season that is all about solutions, not sideshows. It’s as if McCain’s people are stuck in 2004. Four years ago, it made sense to energize the base with a VP candidate who mocks intellectuals and scoffs at “east coast liberals.” Four years ago, it made sense to strongly back a war that the majority of the American public supported. Four years ago, personal attacks on a candidate who refused to engage in a mudfight made sense. It’s no wonder that the people running McCain’s campaign are alumni of the Rove/Atwater school of electoral politics. To their dismay, this is not their season, and absent some major catastrophic game-changing event (a terrorist attack? Obama has a black baby?), the chickens will come home to roost on November 4.